Ad Specifications & Guidelines

 

FAQs

TECHNOLOGY

Do we accept animated ads?
YES.

Do we accept composed animated ads with click tags embedded in the file?
YES. 

MATERIALS

Can we make changes to submitted ads?
NO.

Are Web quality materials OK for print ads?
NO.

Can we alter PDF files to our specifications?
NO.

Can we create the Web ad from the print ad if the ad was submitted composed?
YES.

Can we create the Web ad if the advertiser sent in pieces for JCI to set the print ad?
YES.

Do we accept materials to “hold” spots for advertisers to submit at a later date?
NO.

PROOFS

How many client proofs do we send out?
ONE.

How many rounds of changes do we do before we charge a $50 fee?
ONE.

When does a client get their first ad proof?
Four to six weeks after the wall date.

Do advertisers receive a proof?
NO.

COLOR NAMING SYSTEMS

Can we match a color for an advertiser if they give us a Pantone number or CMYK breakdown?
YES.

Pantone – Pantone Color Matching System (PMS). A largely standardized color reproduction system.

CMYK (Print ads) – The CMYK process is a method of printing color by using four inks (cyan, magenta, yellow and black).

RGB (Web ads) – The RGB color model is an additive color model in which red, green and blue light are added together in various ways to reproduce a broad array of colors.

ACCEPTED FILE TYPES

.EPS .PDF

.FLA .PSD

.GIF .TIF

.INDD .MOV

.JPG .DV


Submit Your Materials

Username: ads Password: client

NEED HELP? CONTACT US

If you need assistance, please call (615) 771-0080 or (800) 333-8842 and ask for Ad Production.