Bill McMeekin, Vice President/Business Editor bmcmeekin@Livmedia.com
Want to go deep on the subject of reshoring? Or hear about the tech start-up in Chattanooga that’s a shooting star in 3-D printing of shoes? Like the way the words “Foreign Direct Investment” roll off your tongue? Then Bill McMeekin is your guy. Bill works with our economic development clients across the country to tell their stories, strengthen their brands and help them cultivate new business opportunities. Sometimes he advises them what not to write about.
A graduate of Saint Bonaventure University, Bill is a veteran business journalist, editor and publisher. He knows how to assemble and organize content and coordinate teams of specialist writers to get it done. Bill knows business. And economic development. And how to get a target audience interested in reading about it.
Susan Chappell, Vice President/Travel Editor schappell@Livmedia.com
She's been everywhere, man. From a honeymoon stint on a kibbutz in Israel to a jaunt atop an elephant in Thailand, Susan Chappell is an avid traveler and accomplished travel writer and editor. Yes, she was the editor of the Mercury Award-winning North Carolina Travel Guide when it was voted Best Visitor Guide in the nation. Highly organized and a nut about detail, Susan takes as much pride in the accuracy of a voluminous directory of travel attractions as reporting on the rapid rise of the food culture in Music City. Well, almost as much. She’s a pretty serious foodie, too.
A graduate of the University of Florida, Susan is a student of travel publications and knows that each destination and each client relationship has its singular attributes. Her strongest skill may be that she listens as well as she writes and edits.
Lisa Battles, Vice President/Community Editor email@example.com
Over her 11 years working with cities at Livability Media to her previous gigs editing newspapers and as public relations manager for Talladega Superspeedway, Lisa has shown her endless curiosity for discovering the best and most interesting aspects of everywhere she goes.
So far that has meant everything from ride-alongs with NASCAR luminaries in Alabama, to discovering the iconic Green Chile Slopper in Pueblo, Colorado, to chatting up BASE jumpers in the middle of the Perrine Bridge in Twin Falls, Idaho.
A journalism graduate of Auburn University, Lisa is an accomplished editor, project manager and marketer with two decades of experience in community journalism, public relations and content marketing.
Alicia Johnson, Associate Editor Ajohnson@livmedia.com
The newest member of the Livability Media content team, Alicia Johnson is an associate editor in the newest sense of the title. She has previously worked as a newspaper editor and reporter, as well as a web content editor and writer.
With a command of the fundamentals of writing and editing, she has expertise in connecting our work to the digital space. Whether providing content marketing options to stakeholder organizations or analyzing and recommending new strategies for distribution, Alicia excels at that most important aspect of print and digital publishing – making sure we are connecting with our target audience. Alicia is a graduate of The Ohio State University.
Jackie Gutierrez-Jones, Editor firstname.lastname@example.org
In sixth grade, Jackie Gutierrez-Jones won her elementary school’s D.A.R.E. essay competition, captivating judges with an enthralling persuasive essay on why her classmates should “just say no” to drugs.
She realized her writing career had peaked at the tender age of 11. But the free D.A.R.E. t-shirt she received as a prize made it TOTALLY worth it.
Jackie persisted in the shadow of her crowning achievement, working as the Miami editor for UrbanDaddy, where her copy helped garner the company several Digiday Awards and a Webby Award nomination for the industry's best email newsletter (not even remotely as cool as a D.A.R.E. t-shirt). She also contributed to publications such as Lonely Planet, Time Out, Observer, Google Trips, Eater, Miami.com, Vivala and Mommy Nearest (where she occasionally wore the D.A.R.E. t-shirt on assignment because SHE COULD). Soon, brands like Whole Foods Market, Hard Rock Hotels, Flaviar and the Phillip and Patricia Frost Museum of Science came along with all sorts of crazy copywriting requests, like “can you make our cheese sale sound fresh and conversational while cloaking it in an air of mystery?” (The answer is always “yes.”)
When she’s not putting digital ink to paper (or chasing after her ninja-like preschooler), you can find Jackie sniffing out the diviest dive bars in the city, inhaling massive quantities of tacos and worshipping at the altar of CrossFit. Not necessarily in that order.