Content Team

 
Experienced editor, content marketer, economic development geek, bourbon appreciator, bad guitar player and worse golfer - Bill

Experienced editor, content marketer, economic development geek, bourbon appreciator, bad guitar player and worse golfer - Bill

Bill McMeekin, Vice President/Business Editor bmcmeekin@jnlcom.com

Want to go deep on the subject of reshoring? Or hear about the tech start-up in Chattanooga that’s a shooting star in 3-D printing of shoes? Like the way the words “Foreign Direct Investment” roll off your tongue? Then Bill McMeekin is your guy. Bill works with our economic development clients across the country to tell their stories, strengthen their brands and help them cultivate new business opportunities. Sometimes he advises them what not to write about.

A graduate of Saint Bonaventure University, Bill is a veteran business journalist, editor and publisher. He knows how to assemble and organize content and coordinate teams of specialist writers to get it done. Bill knows business. And economic development. And how to get a target audience interested in reading about it.

 
I found a way to combine my love of travel with my longtime career as an editor – giving me a valid excuse to get out of the office. – Susan

I found a way to combine my love of travel with my longtime career as an editor – giving me a valid excuse to get out of the office. – Susan

Susan Chappell, Vice President/Travel Editor schappell@jnlcom.com

She's been everywhere, man. From a honeymoon stint on a kibbutz in Israel to a jaunt atop an elephant in Thailand, Susan Chappell is an avid traveler and accomplished travel writer and editor. Yes, she was the editor of the Mercury Award-winning North Carolina Travel Guide when it was voted Best Visitor Guide in the nation. Highly organized and a nut about detail, Susan takes as much pride in the accuracy of a voluminous directory of travel attractions as reporting on the rapid rise of the food culture in Music City. Well, almost as much. She’s a pretty serious foodie, too.

A graduate of the University of Florida, Susan is a student of travel publications and knows that each destination and each client relationship has its singular attributes. Her strongest skill may be that she listens as well as she writes and edits.

 
As Gus McCrae says in Lonesome Dove, "I doubt it matters where you die, but it matters where you live." Telling stories that matter is always an adventure. - Lisa

As Gus McCrae says in Lonesome Dove, "I doubt it matters where you die, but it matters where you live." Telling stories that matter is always an adventure.
- Lisa

Lisa Battles, Community Content Director lbattles@jnlcom.com

Over her 11 years working with cities at Livability Media to her previous gigs editing newspapers and as public relations manager for Talladega Superspeedway, Lisa has shown her endless curiosity for discovering the best and most interesting aspects of everywhere she goes. 

So far that has meant everything from ride-alongs with NASCAR luminaries in Alabama, to discovering the iconic Green Chile Slopper in Pueblo, Colorado, to chatting up BASE jumpers in the middle of the Perrine Bridge in Twin Falls, Idaho. 

A journalism graduate of Auburn University, Lisa is an accomplished editor, project manager and marketer with two decades of experience in community journalism, public relations and content marketing. 

 

 
As an editor and writer, I've learned to stop and appreciate the value of every project and new experience. – Alicia  

As an editor and writer, I've learned to stop and appreciate the value of every project and new experience. – Alicia

 

Alicia Johnson, Associate Editor                   Ajohnson@jnlcom.com

The newest member of the Livability Media content team, Alicia Johnson is an associate editor in the newest sense of the title. She has previously worked as a newspaper editor and reporter, as well as a web content editor and writer.

With a command of the fundamentals of writing and editing, she has expertise in connecting our work to the digital space. Whether providing content marketing options to stakeholder organizations  or analyzing and recommending new strategies for distribution, Alicia excels at that most important aspect of print and digital publishing – making sure we are connecting with our target audience. Alicia is a graduate of The Ohio State University.