Economic Development Program Overview

AUDIENCE

Primary: Site selectors, corporate relocation professionals and business executives who play a role in making corporate investment decisions. Online, our target audience also includes people seeking information about a place for personal or business relocation.

Secondary: People who already live, work or do businesses in a place.

CONTENT

The core categories we cover on the website and in the print magazine for each of these publications are: business climate, education, transportation, energy/technology, health care, top industries/employers, cool companies and livability. In addition, we focus on key industries in a community or locale, such as aerospace, manufacturing, life sciences and finance. We highlight success stories, innovation, breakthrough companies and quality of place differentiators.

OBJECTIVE

To tell a compelling story about the economic vitality and innovation in a locale, its major differentiators, business advantages and quality of place attributes, and answer these questions:

Why would someone want to invest or locate there?

Why would someone want to live there?

Online Research

• Online research is important, but keep in mind that many websites are outdated. Gather the contact information for sources as you do this type of research, and call or email to verify the information you plan to use. Also note that many websites are copyright protected, so lifting information verbatim from such sites is illegal. In many cases, the client maintains a website that can offer valuable background information and data that can be useful in your article. You also may be asked to gather information that will be used for charts, graphs or other graphic elements. The client’s website is the preferred source whenever possible for data, statistics and other numerical information.

Interviews & Use of Quotes

• When working on Journal projects, writers are representatives of the company and are expected to communicate with clients and sources in a professional manner.

*On the first page of the story list, you will see a section on how to introduce yourself. This is very helpful, and most times you can also send a link to the current website or digital magazine. You will need to find the appropriate project from our umbrella site: http://businessclimate.com.

• If you find a good source of photography on the topic – online or by speaking with someone – be sure to include that information in your notes when submitting the article. If someone wants to submit a photo, please email the person who sent you the assignment (Assignment Editor). They will forward it to the correct person.

• You must contact all sources listed. Many times, these sources are specifically requested by the sponsor. If you have trouble with the sources, please contact the Assignment Editor before your assignment is due. We may be able to provide an alternative source or contact.

• Quotes are encouraged – especially in features – but keep in mind that they should always be additive. Avoid over-attribution and gratuitous quotes. Avoid using quotes that state the obvious (Ex. 1) or simply repeat facts already presented in the story (Ex. 2). Avoid using them when the interviewee has simply stated a fact (Ex. 3).

Example 1: “This is a great town,” Mayor John Doe says.

Example 2: “Active types are always on the go in Mytown, Tenn., which has a host of recreation venues ranging from skate parks and swimming holes to soccer complexes and walking trails. “We really have a lot of different options for physical activity,” says Jane Doe, Parks and Recreation Director.

Example 3: “We’ve just added a cardiac care wing and new non-invasive screening technology,” Anytown Memorial Hospital CEO Jim Smith says.

WEB-FIRST PUBLISHING EXPECTATIONS

We often publish content online before print, so the following items are critically important:

• Write for SEO. You must have at least a basic understanding of Search Engine Optimization (SEO) practices and use them in writing subheads, Web headlines and copy.

HELPFUL RESOURCES TO LEARN MORE ABOUT SEO:

http://www.dailywritingtips.com/a-freelance-writers-basic-guide-to-seo

http://www.copyblogger.com/seo-copywriting/

• Organize the story with subheads. See the JCI Style Guide for more information, if needed.

• Embed relevant links into your copy. See the JCI Style Guide for more information, if needed.

• Whenever possible, keep the information in each article as timeless as possible, avoiding phrases such as “last summer,” “next year,” etc. and instead using specific dates, such as “spring 2007.” Before writing dated information into a story, consider other ways you could serve the reader with this type of information.

REVIEWING AND SUBMITTING CONTENT

• When you review your work before submitting, double-check the content against the questions outlined in Objective above. Does your copy answer these questions? Does your copy follow the story list and any Project Manager requests? Ie: The “must include” section of the assignment if there is one.

• The project editor will include a list of key points for each article assignment. While these do not need to be included verbatim, it is important the article touches on all of the key points mentioned in the outline.

• Copyedit your work before submitting. Content should have no grammatical or spelling errors.

• Fact-check your work before submitting. Writers are expected to verify all information presented in articles and provide the sources of that verification to Journal editors. Articles will not be further fact-checked by JCI editors or proofreaders. Make sure your sources’ names are spelled correctly.

• Do not include CQs in your copy; it will be assumed that your facts have all been checked. Content will be reviewed by a proofreader but will not be further proofread by JCI editors.

• Double check subheads to ensure they are optimized for search engines and in bold type.

• Double check hyperlinks to ensure they are accurate and open a new window.

INVOICES & PAYMENT

• Writers’ fees will be paid approximately 30-45 days after the invoice is processed. Please note invoices cannot be processed until all have been received. If you have accepted an assignment but do not have a signed freelance contract and tax ID form [Form W-9] on file with us, please contact us immediately. We must have these original, signed documents in our office in order to process your payment. Mail signed forms and contracts to: Journal Communications Inc., Accounting Dept., 725 Cool Springs Blvd., Suite 400, Franklin, TN 37067.

• Writers should submit their invoices when submitting the assignment. IMPORTANT: Invoice should include a unique invoice number (any combination of letters and numbers will do, as long as it is different from any prior invoice numbers you have submitted to us); the date submitted; writer’s name, address, email and phone number; the project name; the assignments; the fee; and total.



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