Style & Assignment Guidelines

Hello freelance writers!

This is general information that applies to all assignments.

We’re on a mission!  We want to deliver content that helps cities to attract and retain talent and business investment, all while informing, entertaining and educating our readers.

Our primary audience is millennials - the largest group in the workforce today - as well as the younger people who are currently entering the workforce. With client-sponsored content programs, we often have secondary audiences that include other groups the clients have identified as targets for relocation, tourism and business investment.

Our tone is geared towards younger audiences with an emphasis on the relocation motivations of millennials - the largest group in the workforce today - and even younger audiences currently entering the workforce.

Our voice is bright, positive, diverse, informed, enthusiastic, trustworthy and conversational. We want to express how excited we are to tell you about a place, while at the same time presenting credible facts.

Here’s an example:

Before: The Doug Fir Lounge is a live music venue located in Portland, Ore., that features indie musicians.

After: One part cozy log cabin, one part spaceship, the Doug Fir’s chic decor is outshined by its impeccable acoustics and incredible indie lineup.

Want more examples of our style and voice?

Check out these Livability features:



  • Pay attention to web content dates.

  • Gather source contact information and verify with them any information you plan to use.

  • Do not lift copy verbatim from websites.


  • Writers represent JCI when making calls and conducting interviews. Please communicate with clients and sources professionally.

  • If you find a good source of photography on the topic, include info at the conclusion of your submitted assignment. If someone wants to submit a photo, please email the assigning editor, who will ensure it goes to creative.

  • Quotes should share an insight or opinion. Avoid vague quotes that do not offer context or meaning to the story, those that only restate facts that are already presented in the story and those that only state a fact or set of facts.


  • Copy edit your work carefully before submitting. Content should not have any grammatical or spelling errors.

  • Fact-check your work before submitting. Writers are expected to verify all information presented in content submitted and provide the sources of that verification when submitting copy.

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In order to pay you for work completed for JCI, we must have:

  • a current W-9 Form on file

  • a current Freelance Writer Contract on file

  • an invoice for each assignment to receive for payment. Be sure to include an invoice number that is unique to you for each assignment. Any combination of letters and numbers will do, as long as it is different from any prior invoice numbers you have submitted to us.

When you complete your assignment, please email your invoice to the appropriate person:

Winona Dimeo-Ediger,

LIVABILITY MEDIA Print Publications:
Alicia Johnson,
(unless assigned by a project editor)

If we do not have a W-9 form or contract on file for you, please download from the links above, complete and return them to your assigning editor.

Writers’ fees will be paid approximately 30-45 days after the invoices are processed, which is usually the day after the copy deadline. If a significant period of time has passed beyond the time frame during which you expected payment, please contact Maria McFarland in Accounts Payable -

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Sharing Your Work

Have something published in one of our magazines or on one of our websites recently? Let the world know!

Here are some ways to share content with your friends, family members and professional contacts:

In most cases, for Livability content marketing programs (for which we have partnered with a sponsor), your copy will appear in three places:

  • print magazine


  • digital magazine (embedded on the city page for the project city)

If you’ve completed a “global” (homepage) assignment, you’ll see it there.

Here are ways to access and share your work, once published:

Sharing Links to Articles: You can easily share links to your articles on the project’s city page or the homepage.

Reshare Our Social Posts: Follow our accounts on Facebook, Instagram and Twitter to reshare our posts (it may be your work … or it may just be something else cool you want to pass along).

Magazine clips: You can visit the project’s city page on the website and view the digital version of the magazine there. It is an exact replica of the print magazine, and you can download a .pdf or share a link to the digital magazine’s landing page.

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